New Jobs At Fresh & Easy

Fresh & Easy arrives in Bay Area


Fresh & Easy on Tuesday put the finishing touches on new stores in Danville and central San Jose as it prepared for a grand opening Wednesday for the two markets, its first in the Bay Area.

The stores are the first of 13 that the retailer, a unit of England-based supermarket behemoth Tesco, is planning to open in the region during the coming months.

"We're very excited to have Fresh & Easy open up in town," said Joe Calabrigo, Danville's town manager. "We have been waiting for them for almost two years now."

The Fresh & Easy store in Danville is located at 460 Diablo Blvd., just east of Interstate 680. The store in central San Jose that will open this week is at 1409 Bird Ave., near Minnesota Avenue in the city's Willow Glen district.

"As a community, we are probably underserved by grocery stores and markets," Calabrigo said. "We really like their approach, organic foods, healthier foods, kind of a green approach."
The Fresh & Easy store in Danville is located at 460 Diablo Blvd., just east of Interstate 680. The store in central San Jose that will open this week is at 1409 Bird Ave., near Minnesota Avenue in the city's Willow Glen district.


"As a community, we are probably underserved by grocery stores and markets," Calabrigo said. "We really like their approach, organic foods, healthier foods, kind of a green approach."
Both the San Jose and Danville stores are laid out to feature produce and meat in the first couple of rows; milk and other dairy products down one side; and nuts, dried fruit cookies and crackers along the other wall.
In the center aisles, the stores will feature just about every kind of item that shoppers would find at a major supermarket.

"We have everything you need to run your household," said Brendan Wonnacott, a Fresh & Easy spokesman. After these first two stores are open, Fresh & Easy intends to open several other Bay Area stores in March. Those new stores are in Pacifica, Concord, Vacaville, Modesto and Walnut Creek.

In April, Fresh & Easy will open stores in Pleasanton, Hayward, Napa and western San Jose.
The grocery chain also plans to open at least two stores in San Francisco in the coming months.
"Fresh & Easy, Sprouts, Foods Co., they may all find things tougher than they might have imagined," Englehardt said. "Safeway has taken some moves to counter the competition, and they will take more measures to counter the competition."

Among the Safeway responses: The supermarket giant has decided to open six new or revamped stores in the Bay Area in 2011. One of those is a brand-new store in Pleasanton near Interstate 680 and Bernal Road. Still, Englehardt said he thinks that Fresh & Easy has made wise choices in the stores it has decided to open this week, along with the other sites.

"They will get some good customer samples in Danville and Willow Glen," he said. "In both of those areas, there is discretionary income and they are mature markets."
The new market entrants are expected to challenge incumbent chains such as Safeway and Lucky.

By George Avalos

Contra Costa Times
Posted: 03/01/2011 03:01:15 PM PST
Updated: 03/02/2011 06:23:24 AM PST

This is just one of the new job listings that Resume Professionals keeps you up to date with. I welcome
your comments and questions. Please feel free to give me a call for more information.

Janis Barat
http://www.resumeprofessionals.org/
(800) 490-5494